Market Share

The Marimekko charts makes marketing analysis easier. You can use it to represent 3 dimensions of marketing data - total value of a market segment, combined share of all competitors in a particular market segment and individual share of competitors in each of the market segments. For example, you can show the market share of three manufacturers (namely A, B and C) in three segments (Desktop, Laptop, Notebook) and the share of each segment in the market itself using the Marimekko charts. 

• Contributions - View the contributions per period within the whole.
• Sums - The stacked charts help in comparison of sum, but is not suited for comparison of the constituents of each column against each other.