Story Brand is a book by Donald Miller that helps businesses clarify their message in a way that is easy for someone to read and understand. In our Story Brand consulting TQI uses a couple of important principles from the book to help clients identify and communicate their brand.
- Establish a “one-liner” statement. This may sound simple, but it takes a good amount of strategy and effort to communicate it well. With TQI’s consulting we help guide our clients through this process. A one-liner’s objective is to communicate what client’s do in one sentence.
- Identify primary and secondary calls-to-action (CTAs). These will be the two most important actions on the page. These actions should align with the goals of your website.
- Simplify your business messaging to be more concise and goal driven.