What is a Brand Guide?


A Brand Guide is a document explaining the proper use of your brand and establishing standards that create consistency and continuity. Within the enterprise package TQI covers all the major aspects for establishing and documenting the client’s brand. TQI uses your logo and a client survey coupled with TQI’s understanding of your goals to create an intentional and affective brand. TQI provides different packages that include more details surrounding the client’s brand, yet all brand guides include the following.


  • Logo Guidelines
  • Logo Usage and Standards
  • Logo Variation Guidelines
  • Color Guidelines
  • Typography Guidelines
  • Brand Goals